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BMC's Cadel Evans wins Tour on popular NZ bike

Evans on his BMC SLR 01 ©Graham Watson
Evans on his BMC SLR01 ©Graham Watson

Jul 26th, 11. PARTNER NEWS. When BMC Racing's Cadel Evans rode down the Champs Elysees, about to be crowned the 2011 Tour de France champion, he did so on his BMC SLR01, a popular bike for NZ roads.


BMC, were the only manufacturer to create, manage and enter their own team in the Tour this year.


BMC believed they had the bikes and the skill for a winning team and although the Swiss company is a relative latecomer to the industry and to the Tour, with Swiss precision they got the ultimate result.


"Evans' win is fantastic news for cycling in this part of the world and we are all looking forward to the increased cycling exposure in Australia and New Zealand as a result," said Paul Davies from BMC's NZ representative Capital Cycles.


"BMC sales in New Zealand have been very strong in the last three years and everyone who is riding one, as part of the BMC community, has added directly to making this victory possible."


Evans has a number of different BMC bikes available to him, but he prefers the high performance the SLR brings, and its touch of comfort.


"I couldn't believe a pro-level bike could be so comfortable – it's Swiss magic!" the 2011 Tour de France champion said. "On the rougher French roads I didn't feel the fatigue I was expecting, but when I got out of the seat there was no power loss. I love this bike."


To celebrate this fantastic victory, Capital Cycles are making it possible for the lucky few to own Evans' favourite bike, the BMC SLR01 equipped with full SRAM Red direct for NZ$7,500 or with Easton carbon wheels for NZ$9,000.


"Given the condition of New Zealand roads, Kiwis have found this the perfect ride for the rough roads - without the pro price," said Davies.


"Last we heard the BMC Team were locked in a French hotel room celebrating! Now who is putting money on Evans to upset the sprinters in the UCI World Championship in Denmark later this year?"


BMC, through Capital Cycles,  is a premier partner of - their support helped us bring you all the Tour de France news. 


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