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| Bewley's Team RadioShack Trek Madone |
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The Team RadioShack custom designed Trek Madone
The 2010 Trek Madones are the latest in a line of bikes that have won 9 of the last 10 Tours de France.
Team Shack riders will also receive Trek’s Prototype 2011 Speed Concept bicycles before gearing up for the Tour Down Under in January.
The full Team RadioShack Trek Madone design - announced by Trek this week - continues the company's focus on delivering stunning looking personalised bikes.
The team frame is intricately painted with the team's logo - a circle enclosing a capital R - with Trek, The Shack, Bontrager and Nissan brands also featured.
While kiwi Sam Bewley is new to pro-cycling, he has been riding Trek bikes for a number of years.
"It's hard to sum up a bike, but Trek bikes are incredible. A pleasure to ride," Bewley told RoadCycling.co.nz in a June interview about his Trek Madone.
Trek Bicycle have confirmed it will be the official bike sponsor of Bewley's team, continuing its relationship with Team Director Johan Bruyneel and seven time Tour de France champion Lance Armstrong.
“We are excited to fuel the success of our friends at Team RadioShack by providing the most technologically advanced bicycles and components in the world,” Trek’s Director of Marketing Dean Gore said.
“Our sponsorship of professional athletes has consistently pushed Trek to innovate and produce products which perform at the absolute highest level, and we look forward to continuing these fruitful relationships.”
The newly-formed Team RadioShack Pro Cycling Team will ride Bontrager components and accessories throughout the 2010 season, including Bontrager wheels, handlebars, stems, bar tape, cages, bottles, Node computers and inForm chamois. Riders will also have access to Bontrager’s inForm line of shoes and saddles.
Photos courtesy Trek Bicycles
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Dec 12th, 09. Have a first look at the custom designed Team RadioShack Trek Madone that Kiwi Sam Bewley and the rest of his team will be racing during 2010.
